Portugal Masters, Peter Adams: Ten successful years

As the Portugal Masters approaches its tenth birthday in Oceanico Victoria

At the Oceânico Victoria Golf Course from October 20-23, Portugal Masters, the event naturally makes an impression on the fans witnessing the action, as well as the wider economic impact that extends beyond the fairways.

Portugal Masters Peter Adams

Peter Adams. Oceanico Victoria

In 2007, the Portugal Masters became a reality, the first prime golf tournament in the Algarve taking place courtesy of the ambition of the Portuguese Golf Federation, the Tourism Board and the European Tour, building from its beginning as a follow-on from the World Cup of Golf into an event bringing in valuable revenue for the local economy.

Peter Adams, Portugal Masters Championship Director presents the Portugal Masters as an event “largely supported by The Tourism Board since its inception in 2007, so for us at the European Tour the economic value it brings to Portugal, and the local communities in the Algarve, is a critical element in determining the success of the event”.

Ten years on, more than 290,000 golf fans have visited the Algarve, with fans from the UK and Ireland accounting for 24 per cent of the total economic impact of the event in 2015.

Leave a Reply

Your email address will not be published. Required fields are marked *